Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
This searing expose introduces a new class of tricks, techniques, and seductions–the Hidden Persuaders of the 21st century–and shows why they are more insidious and pervasive than ever.
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