Isn’t it romantic?
On this day of all things romantic, we are sharing a few statistics about romance novel readers. In a 2011 survey commissioned by the Romance Writers of America, research found that 9% of all romance books are purchased by men.
Or, stated another way, women buy 91% of the romance books purchased.
The purchaser’s age is most likely between 30 and 54. Unless the women who took this survey fibbed about their age, then add five years to the top age.
Southerners have the most romance novels, buying 38% of all romances. The Midwest buys 26%; the West buys 19%; and the Northeast buys only 17% of all romances. A 2003 survey found the Northeast buying 16% of all romances so they are improving.
A press release from Amazon last week proved that the South is indeed the home of romantics. From sales data of romance novels, relationship books, and other romantic items, the most romantic city in the United States is Knoxville, Tennessee. Three of the top 20 romantic cities were in Tennessee while five cities were in Florida.
Romance book buyers buy often – 50% buy a new romance book at least once of month. E-book romances are popular choices as more romance novels are purchased as e-books than any other genre. Twenty-nine percent of all e-books sold are romances.
In 2003 the hottest sub-genre category of romance was chick lit. In 2011, the hottest sub-genre is romantic suspense, followed by contemporary romance and historical romance. I think the increase in the number of men buying romance novels is fueling the rise in romantic suspense sales.
On a somewhat related note, after last Thursday’s Housekeeping post several have asked for the list of romances that I didn’t finish. I’m compiling the list of both the unfinished and finished and hope to publish the list and my reviews within a couple of weeks.
We didn’t do a survey, but we know that the readers who visit DailyCheapReads are the sweetest readers in all the world. We ♥ you! We also appreciate each one of you and hope that you will be with someone you love today.
I haven’t read the three romances below, but other readers have given the books high ratings. Each romance is only 99 cents, a sweet price.

Truths and Roses (99 cents) First love. Second chances. Secrets with the power to change lives. When Will Kincaid’s professional football career comes to an abrupt end in a single night, he’s left to figure out what he’s going to do with the rest of his life. He heads home to the small Virginia town where he grew up and crosses paths with Hannah Jacobs, the only girl in high school who had ever rejected him.
Much Ado About Marshals (99 cents) Daisy Gardner wants to be a detective just like dime novel heroine Honey Beaulieu. To her delight, her sister shot a bank robber and he got away, so now she even has a crime to solve. But her parents insist she marry a man whose farm is miles from town. She can’t solve crimes stuck out there. What better solution than to marry the new marshal!
A Proper Companion (99 cents) Robert, Lord Bradleigh, is a rakish earl with a recently arranged betrothal to a lovely young girl he barely knows. Emily Townsend is an impoverished spinster employed as a companion to his grandmother, the formidable dowager countess. Robert agrees to help his grandmother find a husband for the beautiful Emily, but how is he to bear the thought of her in another man’s arms?