Category: Science/Nature
Whole: Rethinking the Science of Nutrition – $1.99 0 comments

Nutritional science, long stuck in a reductionist mindset, is at the cusp of a revolution. The traditional “gold standard” of nutrition research has been to study one chemical at a time in an attempt to determine its particular impact on the human body. These sorts of studies are helpful to food companies trying to prove there is a chemical in milk or pre-packaged dinners that is “good” for us, but they provide little insight into the complexity of what actually happens in our bodies or how those chemicals contribute to our health.
In Whole, T. Colin Campbell explains the science behind that evidence, the ways our current scientific paradigm ignores the fascinating complexity of the human body, and why, if we have such overwhelming evidence that everything we think we know about nutrition is wrong, our eating habits haven’t changed.
Whole is an eye-opening, paradigm-changing journey through cutting-edge thinking on nutrition, a scientific tour de force with powerful implications for our health and for our world. Buy the book today for $1.99.
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In the Kingdom of the Sick: A Social History of Chronic Illness in America – $1.99 – Today’s B&N price match 0 comments

Now more than 133 million Americans live with chronic illness, accounting for nearly three-quarters of all health care dollars, and untold pain and disability.
There has been an alarming rise in illnesses that defy diagnosis through clinical tests or have no known cure. Millions of people, especially women, with illnesses such as irritable bowel syndrome, chronic pain, and chronic fatigue syndrome face skepticism from physicians and the public alike. And people with diseases as varied as cardiovascular disease, HIV, certain cancers, and type 2 diabetes have been accused of causing their preventable illnesses through their lifestyle choices.
We must balance our faith in medical technology with awareness of the limits of science, and confront our throwback beliefs that people who are sick have weaker character than those who are well. Through research and patient narratives, health writer Laurie Edwards explores patient rights, the role of social media in medical advocacy, the origins of our attitudes about chronic illness, and much more. What The Noonday Demon did for people suffering from depression, In the Kingdom of the Sick does for those who are chronically ill.
Buy this book today for $1.99 as it is the B&N price match. Audiobook: $2.99.
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The Joy of x: A Guided Tour of Math, from One to Infinity – $2.99 0 comments

Many people take math in high school and promptly forget much of it. But math plays a part in all of our lives all of the time, whether we know it or not. In The Joy of x, Steven Strogatz expands on his hit New York Times series to explain the big ideas of math gently and clearly, with wit, insight, and brilliant illustrations.
Whether he is illuminating how often you should flip your mattress to get the maximum lifespan from it, explaining just how Google searches the internet, or determining how many people you should date before settling down, Strogatz shows how math connects to every aspect of life. Discussing pop culture, medicine, law, philosophy, art, and business, Strogatz is the math teacher you wish you’d had. Whether you aced integral calculus or aren’t sure what an integer is, you’ll find profound wisdom and persistent delight in The Joy of x. Buy it today for $2.99.
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Maximum Brainpower: Challenging the Brain for Health and Wisdom – $2.99 0 comments

Did you know that experts are often less mentally agile than jacks-of-all-trades? That crossword puzzles and sudoku are of minimal help in building brainpower? That multitasking poses unique dangers to the brain? Cognitive psychologist Shlomo Breznitz knows—and what’s more, he knows what to do about it.
In Maximum Brainpower, Breznitz and technologist Collins Hemingway provide both an in-depth look at how the brain works and proven methods to increase its capabilities. Armed with the results of cutting-edge research, they champion the stimulus of continual change over the deadening effects of comfortable routine, show how to separate good mental stress from bad, and demonstrate how hope and socialization can help defend against forgetfulness, memory loss, even dementia.
Filled with colorful real-life stories and fascinating psychological experiments, this revelatory work will help adults of any age keep their minds sharp, healthy, and cognitively fit throughout life. It’s a no-brainer! Buy this book for $2.99 today.
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No Apparent Danger: The True Story of Volcanic Disaster at Galeras and Nevado Del Ruiz – Just 99 cents 0 comments

On January 14, 1993, a team of scientists descended into the crater of Galeras, a restless Andean volcano in southern Colombia, for a day of field research. As the group slowly moved across the rocky moonscape of the caldera near the heart of the volcano, Galeras erupted. Nine men died instantly.
While others watched helplessly from the rim, Colombian geologist Marta Calvache raced into the rumbling crater, praying to find survivors. This was Calvache’s second volcanic disaster in less than a decade.
No Apparent Danger links the characters and events of these two eruptions to tell a riveting story of scientific tragedy and human heroism. Expertly detailing the turbulent history of Colombia and the geology of its snow-peaked volcanoes, Victoria Bruce weaves together the stories of the heroes, victims, survivors, and bystanders and shows how clashing cultures and scientific arrogance resulted in tragic and unnecessary loss of life. Buy this book today for only 99 cents.
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The Orchid Thief: A True Story of Beauty and Obsession – Ballantine Reader’s Circle – $1.99 0 comments

Determined to clone an endangered flower—the rare ghost orchid Polyrrhiza lindenii—a deeply eccentric and oddly attractive man named John Laroche leads Orlean on an unforgettable tour of America’s strange flower-selling subculture, through Florida’s swamps and beyond, along with the Seminoles who help him and the forces of justice who fight him. In the end, Orlean—and the reader—will have more respect for underdog determination and a powerful new definition of passion.
In this new edition, coming fifteen years after its initial publication and twenty years after she first met the “orchid thief,” Orlean revisits this unforgettable world, and the route by which it was brought to the screen in the film Adaptation, in a new retrospective essay. Buy the book today for $1.99.
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The Demon in the Freezer: A True Story – Secret stockpiles of smallpox – $4.99 0 comments

Peter Jahrling, the top scientist at Usamriid, a wry virologist who cut his teeth on Ebola, one of the world’s most lethal emerging viruses, has ORCON security clearance that gives him access to top secret information on bioweapons.
His most urgent priority is to develop a drug that will take on smallpox-and win. Eradicated from the planet in 1979 in one of the great triumphs of modern science, the smallpox virus now resides, officially, in only two high-security freezers-at the Centers for Disease Control in Atlanta and in Siberia, at a Russian virology institute called Vector. But the demon in the freezer has been set loose. It is almost certain that illegal stocks are in the possession of hostile states, including Iraq and North Korea. Jahrling is haunted by the thought that biologists in secret labs are using genetic engineering to create a new superpox virus, a smallpox resistant to all vaccines.
Usamriid went into a state of Delta Alert on September 11 and activated its emergency response teams when the first anthrax letters were opened in New York and Washington, D.C. Preston reports, in unprecedented detail, on the government’s response to the attacks and takes us into the ongoing FBI investigation. His story is based on interviews with top-level FBI agents and with Dr. Steven Hatfill.
Jahrling is leading a team of scientists doing controversial experiments with live smallpox virus at CDC. Preston takes us into the lab where Jahrling is reawakening smallpox and explains, with cool and devastating precision, what may be at stake if his last bold experiment fails. Buy this book today for $4.99.
NOTE: The price on this book as toggled between $2.99 and $4.99 for several days. If the price is $4.99, check back later – the price might be $2.99.
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Sway: The Irresistible Pull of Irrational Behavior – Avoid succumbing to the pull – $4.27 0 comments


Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).
Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull. Buy this book today for $4.27.
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The Blue Zones, Second Edition: 9 Lessons for Living Longer From the People Who’ve Lived the Longest – $2.99 – Today’s B&N price match 0 comments

Since publishing his bestselling The Blue Zones, longevity expert and National Geographic Explorer Dan Buettner has discovered a new Blue Zone and launched a major public health initiative to transform cities based on principles from this book. The Blue Zones, Second Edition is completely updated and expands his bestselling classic on longevity, drawing on his research from extraordinarily long-lived communities–Blue Zones–around the globe to highlight the lifestyle, diet, outlook, and stress-coping practices that will add years to your life and life to your years.
The new Blue Zone is Ikaria, Greece, where strong, sweet wine, family, and a Mediterranean diet all play a role in longer life. Also new in this book is a reading group guide, designed for groups to read about, discuss, and implement many of the simple changes advocated for better health.
Buy this book today for $2.99 as it is the B&N price match.
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The Homing Instinct: Meaning and Mystery in Animal Migration – $2.99 0 comments

Acclaimed scientist and author Bernd Heinrich has returned every year since boyhood to a beloved patch of western Maine woods. What is the biology in humans of this deep-in-the-bones pull toward a particular place, and how is it related to animal homing?
Heinrich explores the fascinating science chipping away at the mysteries of animal migration: how geese imprint true visual landscape memory; how scent trails are used by many creatures, from fish to insects to amphibians, to pinpoint their home if they are displaced from it; and how the tiniest of songbirds are equipped for solar and magnetic orienteering over vast distances. Most movingly, Heinrich chronicles the spring return of a pair of sandhill cranes to their home pond in the Alaska tundra. He portrays the unmistakable signs of deep psychological emotion in the newly arrived birds—and reminds us that to discount our own emotions toward home is to ignore biology itself.
This book is selling for $2.99 today.
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