An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook – of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy.
Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships.
Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how. Buy this book today for $1.99 as it is the B&N price match.
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The fact that KISS is one of the most successful rock bands in the world is no accident. From the beginning Gene Simmons and Paul Stanley had a clear-cut vision of what they wanted to do and how they wanted to operate KISS as a business well before they ever first took the stage.
In Me, Inc., Simmons shares a lifetime of field-tested and hard-won business advice that will provide readers with the tools needed to build a solid business strategy, harness the countless tools available in the digital age, network like hell, and be the architect for the business entity that is you. The book dispenses Simmons’ in-depth insights via thirteen specific principles for success based on his own experience, triumphs, and instructional failures in business. These thirteen principles are a skeleton key into a world of success, freedom, peace of mind and, most importantly, financial success. Buy this book for only $1.99 today.
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It’s Monday morning. How will you bring your faith to work this week?
Here, Christian businessmen and women offer 60 relevant, thought-provoking devotionals to inspire you in your community, at church, with your family and with your coworkers. From character to attitude to leadership to calling and much more, each devotional topic directly applies to a challenge encountered by business professionals.
You’ll hear from professionals like these… *Al Erisman, Boeing (Being Called to the Marketplace) *Gary Daichendt, Cisco (Overcoming Intimidation) *Gabe Knapp, Microsoft (Technology: The New American Idol) *Nancy Lai, The Wharton School (The Characteristics of a Good Leader) *Carolyn Norton, Coca-Cola (Inspiring Others with Confidence)
A relevant Scripture and questions for application help you reflect on the personal stories and apply the truths you discover in each day’s devotion. Buy this book today for only 99 cents.
Click here to purchase Devotional Ventures
This question and answer book is the perfect resource guide for equipping individuals with key information about everyday money matters.
Questions and answers deal with 100+ of the most-asked questions from The Dave Ramsey Show—everything from budget planning to retirement planning or personal buying matters, to saving for college and charitable giving. This is Dave in his most popular format—ask a specific question, get a specific answer.
Buy this short, but useful, book by popular radio host Dave Ramsey for $1.99 today.
Click here to purchase The Money Answer Book
Have you ever felt that you lack the know-how to take control of your financial life? You’re not alone. But it’s not a lack of savvy that’s the problem, says personal financial expert Mary Hunt; it’s a lack of confidence. And Hunt is here to help you develop a can-do attitude toward money so that you can take control of your finances.
Using the lessons she’s learned from her own hard-fought battle with debt, Hunt empowers you to cultivate nine essential money habits, including giving, saving, investing, rejecting unsecured debt, preparing for emergencies, getting what you pay for and more.
She also includes a six-week action plan to help you get started right away.
You’re smart, you’re capable, and you’re just a few steps away from a positive, confident financial future. Start by buying this Kindle book for only 99 cents today.
Click here to purchase The Financially Confident Woman
Richard Branson is an iconic businessman. In Screw It, Let’s Do It, he shares the secrets of his success and the invaluable lessons he has learned over the course of his remarkable career. As the world struggles with the twin problems of global recession and climate change, Richard explains why it is up to big companies like Virgin to lead the way in finding a more holistic and environmentally friendly approach to business. He also looks to the future and shares his plans for taking his business and his ideas to the next level.
Richard reveals the new and exciting areas into which Virgin is currently moving, including biofuels and space travel, and brings together all the important lessons, good advice and inspirational adages that have helped him along the road to success. This is a fantastic motivational business book that will help every reader achieve their own dreams.
Buy this book today for $2.85.
Click here to purchase Screw It, Let’s Do It: Lessons in Life and Business
Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple’s retail space and learning about Apple’s vision and philosophy. Using insights and data from these sources, he breaks down Apple’s customercentric model to provide an action plan with three distinct areas of focus:
• Inspire Your Internal Customer with training, support, and communications that create a “feedback loop” for improving performance at every level
• Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service– Approach, Probe, Present, Listen, End with a fond farewell
• Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products
With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people–employees or customers–can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience. Buy this book today for only $1.99.
Click here to purchase The Apple Experience
Have you ever that your life–and budget–is spiraling out of control? Do you sometimes wish
you could pull yourself together but wonder exactly how to manage all the scattered pieces of a chaotic life? Is it possible to find balance?
In a word, yes.
Ruth Soukup knows firsthand how stressful an unorganized life and budget can be. Through
personal stories, biblical truth, and practical action plans, she will inspire you to make real and lasting changes to your personal goals, home, and finances. With honesty and the wisdom of someone who has been there, Ruth will help you.
Buy this book for $1.99 today as it is the B&N price match. From a faith-based publisher.
Click here to purchase Living Well, Spending Less
Stewart’s story is part Horatio Alger success story and part Citizen Kane drama, reaching from the modest homes of Nutley, New Jersey, to the palatial estates of Long Island, from the suburban kitchens of Connecticut to the boardrooms of Wall Street. At each step of the way, Byron gets inside Martha’s world, from her troubled working class upbringing to her years of peddling speculative stocks on Wall Street in the go-go sixties. Thereafter, Byron follows Martha through the ordeal of her failing marriage to the launch of her magazine. Finally, we accompany Martha in her triumphant and climactic return to Wall Street at century’s end to sell stock in her company in an IPO that would make her a billionaire.
Byron attends, through fly-on-the-wall sources, executive meetings with some of the most powerful individuals in American business to watch as they try to deal with a woman who emerged from nowhere to overpower them all. He eavesdrops as they bad-mouth her as she leaves the room, often with a fabulous deal in her hand. He watches as they discover, only too late, this former housewife outsmarts them at their own game.
Martha, Inc., gets up-close-and-personal with the personality of Stewart, one of the most complex and driven people in the history of business. Buy it today for $2.99.
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Since its publication a decade ago, Jack Canfield’s practical and inspiring guide has become a classic that has helped hundreds of thousands of people achieve success. This fully revised and updated edition of The Success Principles™ features one hundred pages of additional material, including a new section that offers a comprehensive guide to “Success in the Digital Age.”
Canfield turns to the principles he’s studied, taught, and lived for more than forty years in this practical and inspiring guide that will help any aspiring person get from where they are to where they want to be.
The Success Principles™ will teach you how to increase your confidence, tackle daily challenges, live with passion and purpose, and realize all your ambitions. Not merely a collection of good ideas, this book spells out the 67 timeless principles and practices used by the world’s most successful men and women. Taken together and practiced every day, these principles will transform your life beyond your wildest dreams! Buy this book today for $1.99.
Click here to purchase The Success Principles