Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.
Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies.
Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work. Buy it today for $1.99. Audiobook: $4.49.
Click here to purchase The Power of Nice
You can make your retirement dreams come true.
What do you want to do when you retire? Travel? Pursue hobbies? Spend time with friends and family? If you want to turn those dreams into reality, you need a plan. If you’re not sure where to start, you need personal financial expert Mary Hunt.
With her signature no-nonsense, energetic style, Mary clearly covers every aspect of retirement planning during every season of your life–all in language you can understand. Whether you’re staring retirement in the face or you have decades of work ahead of you, Mary offers sound advice on everything from savings and investment to debt reduction and Social Security.
Buy this book today for only $1.99.
Click here to purchase The Smart Woman’s Guide to Planning for Retirement
“Oh, screw it, let’s do it.”
That’s the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
In this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson’s life.
Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories. Buy it today for only $1.99.
Click here to purchase Losing My Virginity
They love nothing better than sipping free-trade gourmet coffee, leafing through the Sunday New York Times, and listening to David Sedaris on NPR (ideally all at the same time). Apple products, indie music, food co-ops, and vintage T-shirts make them weak in the knees.
They believe they’re unique, yet somehow they’re all exactly the same.
You know who they are: They’re white people. And they’re here, and you’re gonna have to deal. Fortunately, here’s a book that investigates, explains, and offers advice for finding social success with the Caucasian persuasion. So kick back on your IKEA couch and lose yourself in the ultimate guide to the unbearable whiteness of being.
Buy this book for only $1.99 today.
Click here to purchase Stuff White People Like
We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?
Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.
Buy this book today for $1.99. Audiobook: $3.99.
Click here to purchase Brand Thinking and Other Noble Pursuits
At its peak, hedge fund Amaranth Advisors LLC had more than $9 billion in assets. A few weeks later, it completely collapsed. The disaster was largely triggered by one man: thirty-two-year-old hotshot trader Brian Hunter. His high-risk bets on natural gas prices bankrupted his firm and destroyed his career, while John Arnold, his rival at competitor fund Centaurus, emerged as the highest-paid trader on Wall Street.
Meticulously researched and character-driven, Hedge Hogs is a riveting fly-on-the-wall account of the largest hedge fund collapse in history: a blistering tale of the recent past that explains our precarious present . . . and may predict our future.
A gripping saga peppered with fast money, vivid characters, and high drama, Hedge Hogs is also an important and timely cautionary tale. Buy it today for $1.99.
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When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.
With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities.
Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. Buy it today for $1.99.
Click here to purchase Thinking in New Boxes
Understanding money and investing has never been more important than it is today, as many of us are called upon to manage our own retirement planning, college savings funds, and health-care costs. Up-to-date and expertly written, The Wall Street Journal Complete Money and Investing Guidebook provides investors with a simple—but not simplistic—grounding in the world of finance.
Written in a clear, engaging style by Dave Kansas, this straightforward book is full of helpful charts, graphs, and illustrations and is an essential source for novice and experienced investors alike.
Buy this book today for only $1.99.
Click here to purchase The Wall Street Journal Complete Money and Investing Guidebook
Whether it’s sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.
In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture’s aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.
Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now. Buy this book today for only 99 cents.
Click here to purchase The Substance of Style
Julie Stav has long made a name for herself as a financial guru with a solid media platform, and the know-how to make right your financial wrongs.
With her most fun and mass appealing book to date, Stav points her financial acumen on what she considers the financial universe’s 5 existing financial personality types
Structured much in the same way the signs of the Zodiac are organized (with each Zodiac sign representing its own set of character traits—both strengths AND weaknesses), THE MONEY IN YOU! segments 5 different financial types in this world, and why all of us fit into one more than we do the others. It is our understanding of our financial nature, or the way we innately view money matters, that drives our financial decisions. Mastering this nature is the key to unlocking our financial success.
Buy this book today for only 99 cents.
Click here to purchase The Money in You!