What makes things popular?
If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. Buy the book for $1.99 today. Audiobook: $3.99.
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In 2009, the U.S. unemployment rate exceeded ten percent. Today, when new work is found, it may not be traditional. Studies estimate half of the American workforce will soon consist of freelancers, consultants, independent contractors, entreprenuers, electronic immigrants, and so forth. Are you ready for the new normal?
Dan Miller has seen it coming for years. But his thriving vocational best seller, 48 Days to the Work You Love, is not so much about finding a new job as it is learning about who we are really called to be in relation to our vocation whatever shape that career may take in these changing times.
Conversational and creative, Miller helps the reader understand ones God-given skills and abilities, personality traits, values, dreams, and passions. Doing so helps us recognize clear patterns that will point toward successful decisions along the career path. Step by step, this updated edition of 48 Days to the Work You Love reveals the process for creating a Life Plan and translating that plan into meaningful and fulfilling daily work. Let the countdown begin! Buy the book today for the reduced price of only 99 cents.
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Take one thoroughly modern gal with a recessionary income problem, mix with the practices of a culture that has proved to be recession-proof, and what have you got?
A financial planner in a straw hat.
When writer Lorilee Craker learned that the Amish are not just surviving but thriving in the economic downturn, she decided to find out why. What she found was about a dozen tried and true financial habits the Amish have employed for generations that will make your cash last longer and help you build wealth.
You can purchase this book today for only 99 cents.
Click here to purchase Money Secrets of the Amish
Women make up almost half of today’s labor force, but in corporate America they don’t share half of the power. Only four of the Fortune 500 company CEOs are women, and it’s only been in the last few years that even half of the Fortune 500 companies have more than one female officer.
A major reason for this? Most women were never taught how to play the game of business.
Sharing with humor and candor her years of lessons from corporate life, Gail Evans gives readers practical tools for making the right decisions at work.
Buy this book today for $1.99.
Click here to purchase Play Like a Man, Win Like a Woman
The Buy Side, by former Galleon Group trader Turney Duff, portrays an after-hours Wall Street culture where drugs and sex are rampant and billions in trading commissions flow to those who dangle the most enticements. A remarkable writing debut, filled with indelible moments, The Buy Side shows as no book ever has the rewards – and dizzying temptations – of making a living on the Street.
A mesmerizingly immersive journey through Wall Street’s first millennial decade, and a poignant self portrait by a young man who surely would have destroyed himself were it not for his decision to walk away from a seven-figure annual income, The Buy Side is one of the best coming-of-age-on-the-Street books ever written.
Buy this book today for $1.99.
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It was one of the FBI’s biggest secrets: a senior executive with America’s most politically powerful corporation, Archer Daniels Midland, had become a confidential government witness, secretly recording a vast criminal conspiracy spanning five continents. Mark Whitacre, the promising golden boy of ADM, had put his career and family at risk to wear a wire and deceive his friends and colleagues. Using Whitacre and a small team of agents to tap into the secrets at ADM, the FBI discovered the company’s scheme to steal millions of dollars from its own customers.
A page-turning real-life thriller that features deadpan FBI agents, crooked executives, idealistic lawyers, and shady witnesses with an addiction to intrigue, The Informant tells an important and compelling story of power and betrayal in America. Buy it today for only $1.99.
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A career guide that rethinks the golden years, this handbook offers 50+ income models for creating flexible, fulfilling, and profitable work during the encore stage of one’s career.
For many people, retirement is no longer a trifecta of golf, grandkids, and gardening— it’s an opportunity for new pursuits that involve both earning income and exploring personal passions. If you’re planning for retirement or already at “retirement age” but want to continue working—whether to supplement your income or to stay mentally and physically active—veteran career coach Nancy Collamer shows how to identify your favorite interests and expertise and repackage them into more than fifty ways to earn income.
Second-Act Careers shows how to create a profitable and meaningful semi-retirement on your own terms and in your own way. Buy it today for $1.99.
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Many Christians fall victim to one of two main problems when it comes to work: either they are idle in their work, or they have made an idol of it. Both of these mindsets are deadly misunderstandings of how God intends for us to think about our employment.
In The Gospel at Work, Sebastian Traeger and Greg Gilbert unpack the powerful ways in which the gospel can transform how we do what we do, releasing us from the cultural pressures of both an all-consuming devotion and a punch-in, punch-out mentality—in order to find the freedom of a work ethic rooted in serving Christ.
Solidly grounded in the gospel, The Gospel at Work confronts both our idleness at work and our idolatry of work with a challenge of its own—to remember that whom we work for is infinitely more important than what we do. Buy it today for $1.99.
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This question and answer book is the perfect resource guide for equipping individuals with key information about everyday money matters.
Questions and answers deal with 100+ of the most-asked questions from The Dave Ramsey Show—everything from budget planning to retirement planning or personal buying matters, to saving for college and charitable giving. This is Dave in his most popular format—ask a specific question, get a specific answer.
Buy this book by Dave Ramsey today for only $1.99.
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What if there were one book that could help you do nearly everything in life cheaper, better, and faster? Show you how to remove hairspray baked onto a curling iron. How to make white shoes look like new. How to make gourmet coffee without the gourmet price. How to keep your cat out of your houseplants. And hundreds of other things.
Cheaper, Better, Faster is all the best advice you’ve ever heard, collected into one handy volume. Every tip is short, to the point, and helps you make the most of your money and your time, making everyday life less hectic and more enjoyable.
Published by a faith-based publisher, this book provides good advice for everyone. Buy it today for only 99 cents.
Click here to purchase Cheaper, Better, Faster